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Just over a week before the Northern Gateway Pipeline hearings began, EthicalOil.org and its allies launched a pre-emptive PR offensive on environmental and First Nations groups who oppose the pipeline. Their new website, OurDecision.ca, and ad campaign are an attempt to invalidate opposition to the pipeline by pointing to the small amount of American funding going to some environmental groups, and claiming that pipeline opponents are actually the “puppets” of “foreign interests.”

Sun News was first to promote the campaign, and by the end of the week, numerous papers across Canada were repeating the story. After mentioning last November that "significant American interests" would line up against the pipeline, Stephen Harper eagerly picked up where he left off, touting EthicalOil.org's cause, decrying the foreign influence attempting to “overload” the Enbridge Northern Gateway Pipeline Review. By Monday, Natural Resources Minister Joe Oliver had penned a letter to Canadians denouncing the foreign interests trying to “hijack” the review process "to achieve their radical ideological agenda". The same ominous tone and divisive talking points were parroted over and over by EthicalOil.org, Harper, Oliver and the credulous media, driving an entire week of news coverage.  

The OurDecision.ca campaign was timed to hit national news just as many Canadians were tuning into this issue for the first time, and this frame (“foreign interests” vs. a “Canadian decision”) could have a lasting impact on how people view one of the most important debates in a generation. 

So how did a small industry front group with secretive funding sources manage to have so much impact on the national conversation? Well, it looks like the Harper government, EthicalOil.org, and Sun Media have coordinated with one another to create an echo chamber that turns industry talking points into national news. We'll show how one digital communications company intimately connects EthicalOil.org, the Harper Government and Sun Media.

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We are living in difficult times. The ongoing economic crisis started by the 2008 Sub-Prime Mortgage Scandal has all of us thinking about our future. We are vulnerable to unethical appeals to our anxiety in the form of quick fixes and easy profits. The promise of "Ethical Oil" is the worst of these appeals. We have to resist. Even more, we have to take decisive actions that the current leadership will not. To quote a famous man, we have an ordeal before us of the most grievous kind and we need a new generation of leadership to tackle it. We need the next Great Generation.

In 2008, world financial markets collapsed in dramatic fashion due to unethical investment practices, particularly in the previous five years. Toxic subprime mortgages had been injected like a virus into securities like Collateralized Debt Obligations (CDOs). Investment banks around the world were in on this scam and kept pushing it far beyond the point where it was obvious something had to give. Last year, the U.S. Financial Crisis Inquiry Commission concluded:

"the crisis was avoidable and was caused by: Widespread failures in financial regulation, including the Federal Reserve’s failure to stem the tide of toxic mortgages; Dramatic breakdowns in corporate governance including too many financial firms acting recklessly and taking on too much risk; An explosive mix of excessive borrowing and risk by households and Wall Street that put the financial system on a collision course with crisis; Key policy makers ill prepared for the crisis, lacking a full understanding of the financial system they oversaw; and systemic breaches in accountability and ethics at all levels.“

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The AFL-CIO's America's Building Trades Unions and Oil and Natural Gas Industry Labor-Management Committee are attempting to co-opt the Occupy movement with a new initiative to try to get the Keystone XL tar sands pipeline approved. Jobs for the 99% likens the growing celebrity support against the Keystone XL pipeline to an occupation of sorts. "Celebrities are taking over DC" the website says, and "Hollywood’s elite 1% should stop flying to DC and speaking out against jobs that help the other 99% of America!" 

Pitting celebrity support of anti-Keystone efforts against average Americans, "Jobs for the 99%" tells us that wealthy celebrities are killing valuable jobs, and that by telling the White House to support Keystone XL, "we" can act in solidarity with the 99%. 

You gotta hand it to them, it's a bold move. But here's why it's misleading and you shouldn't buy it. Hijacking the occupy movement to create a climate killing pipeline is a boon to the 1% who will harvest the profits. The 99% only get a few short term jobs (or not), not long term sustainable employment. That's why oil and gas companies, some of the largest and most notoriously corrupt corporations in the world, are backing this astroturf campaign with some serious funding.

And they're handing down the public health and environmental costs associated with a potential spill - and the "game over" climate change that expanding tar sands production will cause - back to the 99%.

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EthicalOil.org’s new spokesperson, Kathryn Marshall, authored an insulting piece this week on the Huffington Post titled "Care About Women's Rights? Support Ethical Oil". Marshall’s piece is a response to the October 11 article by Maryam Adrangi at It’s Getting Hot In Here.  Adrangi argues that the underlying motive of the "ethical oil" campaign is to deflect negative attention from the tar sands, not to actually engage in a conversation about women’s liberation.

“If women’s rights were of genuine concern to EthicalOil.org” writes Adrangi, “then there would be a conversation about the impacts that tar sands extraction has on women”.

You’ll notice that Marshall’s attempted rebuttal fails to actually address the substantive criticisms made in Adrangi’s piece - Marshall never mentions the impacts of Alberta’s tar sands development on women, but instead repeats the same arguments and general hand-waving that sparked Adrangi’s criticism of EthicalOil.org's conservative pundits in the first place.

Marshall’s promotion of tar sands oil is framed around a central argument that if we care about women’s rights then we must support tar sands expansion, and by extension the Keystone XL pipeline, because Canadian women fare far better than women in petrocracies, such as Saudi Arabia.  But Marshall’s argument doesn’t hold up to scrutiny for three major reasons.

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A new report released by authorities in the Marshall Islands says that the failure of oil rig workers to properly address safety issues led to last year’s catastrophic blowout and explosion of the Deepwater Horizon oil rig. The Deepwater Horizon was registered in the Marshall Islands by rig owner Transocean. Much like large ships, oil rigs are often registered in overseas territories for tax purposes.

The Marshall Islands report is one of the first to explicitly put the blame for the disaster on workers rather than the companies involved – BP, Transocean, Halliburton, and Cameron International. While the new report is not the first to claim that communications broke down in the moments leading up to the Deepwater Horizon explosion, it is the first to place the blame mostly on the backs of the people who did everything in their power to avert the disaster, while only casually mentioning the fact that BP’s actions and those of the other companies with a stake in the rig might have also helped cause the disaster.

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In Alberta, coal was first mined near Edmonton as early as 1850, and commercial coal operations took off in 1874. After the coal rush where hundreds of mines popped up across the province, the “black rock that burns” fell out of favour by the mid 1950s with the advent of natural gas.

While no new coal plants have been approved in Alberta in over a decade, it seems history is repeating itself. On June 30th, the Alberta Utilities Commission (AUC) approved the Milner Expansion Project, a 500Mw coal-fired generating facility to be built west of Edmonton. The final decision by the AUC to approve the coal plant is a serious black eye for the AUC and its ability to protect the public interest.

The project gives Calgary-based Maxim Power Corp. license to produce some of the filthiest power on the planet for 45 years while emitting 3Mt per year of greenhouse gas emissions. Alberta’s filthy tar sands are already the scourge of the planet, and this approval adds insult to injury.